Services & rates · billed per project

Shot
list.

Day rates reward slow photographers. We don’t sell hours — we sell finished files. Four packs, a short list of bolt-ons, and one number on the invoice that doesn’t move once you’ve said yes to it.

Call the studio Compare all four

zero day rates, four price tags

Itemised, down to the crop

Every file counted before you pay a cent.

If a studio can’t tell you how many frames you’re getting, they’re planning to bill you for the ones you didn’t need. Here’s ours, frame by frame.

No. 01 1 SKU

The Hero Shot

$400per pack

For the brand with one product, a launch date, and a Shopify page still showing a 3D render.

Book the Hero Shot
You send
Three units of one SKU, the final label, and one sentence about how it should feel.
Back in
7 working days from the box landing on Post Avenue.
You get
  • 6 stills on seamless — front, back, ¾ turn, cap off, cap on its side, scale-in-hand
  • 1 texture macro: the cream lifted on a spatula, or the oil beading on glass
  • Shopify, Amazon and Etsy crops, white background clipped clean
Skip it if
Your product sells on slip, not shape. Stills can’t show a balm melting — go straight to No. 03.
No. 02 Up to 2 SKUs

The Ingredient Spread

$685per pack

For formulas where the INCI list is the pitch — and the customer wants to see the rosehip, not read about it.

Book the Spread
You send
Three units per SKU and your full ingredient list pasted into the brief.
Back in
7 working days. Botanicals are bought fresh the week of the shoot.
You get
  • 4 flat-lays styled with the real botanicals on your label — we source and pay for them
  • 6 e-com stills on seamless
  • 1 overhead swatch row: every product smeared side by side, texture against texture
Skip it if
Your hero ingredient is a lab-made peptide. Nobody needs a flat-lay of a beaker.
No. 03 Most shipped

The Loop Kit

$940per pack · up to 2 SKUs

For brands whose texture is the whole argument, and whose ad budget lives on Reels and TikTok.

Book the Loop Kit
You send
Three units per SKU. Pumps primed if you can — a dry pump costs us twenty minutes.
Back in
7 working days, loops delivered alongside the stills.
You get
  • 3 × 15-second loops: the pump, the smear, the drip
  • Each loop cut twice — 9:16 for Stories and Reels, 4:5 for the feed
  • 8 e-com stills + 2 ingredient flat-lays
Skip it if
You’re still waiting on final labels. Video doesn’t forgive a typo, and neither do your customers.
No. 04 Up to 5 SKUs

The Whole Shelf

$1,400per pack

For a range launch, a rebrand, or the day you finally retire every phone photo at once.

Book the Shelf
You send
Three units of each SKU, plus anything that belongs in the group shot — the gift box, the gua sha, the muslin.
Back in
7 working days, with a 20-minute lighting proof call on day 3.
You get
  • 20 e-com stills + 1 full-range group shot that finally makes the line look like a line
  • 4 ingredient flat-lays
  • 5 × 15-second loops, each in 9:16 and 4:5
Skip it if
You have more than five SKUs. Split it into two shelves — or call, and we’ll tell you which five sell the rest.
In every pack Retouching — dust, fingerprints, dented caps Files named by SKU Unlimited usage, no renewals Missed frame reshot from your spare within 7 days

Anatomy of a loop

Fifteen seconds. Four beats. Zero slow-mo filler.

Every loop we cut follows the same score, because the same score works: show the pour, prove the texture, land on the label. No stock music. No drone shot of a waterfall. Just your formula, doing the thing it does.

the smear — the second they buy

Macro frame of a fingertip dragging a glossy stripe of cream across glass, an amber dropper bottle blurred behind it on a butter-yellow backdrop.
  1. 0:00 – 0:04

    The pump

    One press. A bead of serum crowns the nozzle and hangs there half a second longer than feels comfortable.

  2. 0:04 – 0:08

    The smear

    A fingertip drags it across glass. This is where slip, sheen and thickness either sell — or don’t.

  3. 0:08 – 0:12

    The drip

    The dropper lets go. Oils sheet, gels hold, balms refuse to move. Each tells the truth about the formula.

  4. 0:12 – 0:15

    The land

    The bottle turns into frame, label square to camera. Logo at second fifteen. Then it starts again.

Loops ship silent as MP4 (H.264), 1080 × 1920 and 1080 × 1350, sized for Reels, TikTok and Shopify product video. Add your own sound — trending audio changes faster than we can license it.

Side by side

The fine print, set large on purpose.

Most studios bury what’s excluded in a PDF you sign without reading. Ours fits on one table. Read it before you call — then call.

Swipe the table sideways

What each Dovella pack includes, compared
The Hero Shot$400 The Ingredient Spread$685 Most shipped
The Loop Kit$940		 The Whole Shelf$1,400
SKUs covered1Up to 2Up to 2Up to 5
E-com stills66820
Texture macro1Not includedNot includedNot included
Ingredient flat-laysNot included424
Real botanicals sourcedNot included
Overhead swatch rowNot included1Not includedNot included
15-second loopsNot includedNot included35
9:16 + 4:5 cutsNot includedNot included
Full-range group shotNot includedNot includedNot included1
Six-frame lighting proof+ 20-min call
Turnaround7 working days7 working days7 working days7 working days

Torn between two columns? Call (201) 945-9566 and we’ll tell you which one we’d buy with your money — even when it’s the cheaper one.

Bolt-ons

Priced to the dollar. Added to any pack.

  • Extra SKUSame deliverables as your pack, one more product+$95
  • Extra 15-second loopPump, smear, drip — or your idea+$115
  • Shade stripUp to 6 tints swatched in one clean row+$120
  • Hand modelManicured, unbranded, half-day booking+$140
  • Extra flat-layBotanicals included+$85
  • Colour-matched seamlessBackdrop paper dyed to your brand hex+$65
  • 72-hour rush editPack delivered three days after shoot day+$180

The quickest route to a shoot date

Still can’t pick? Say it out loud.

(201) 945-9566

Ten minutes on the phone beats a week of email tag. Tell us your SKU count and your launch date; we’ll name the pack, the bolt-ons worth paying for, and the ones that aren’t.

Ring the front desk Write a brief instead
Phones answered
Mon–Fri 10am–5pm · evenings by appointment
Samples ship to
401 Post Avenue, Lyndhurst, NJ 07071
Route me to 401 Post Ave
Rather type?
frontdesk@dovellaonline.com
Paying
Half holds the shoot date, half when the pack lands. Card or bank transfer.
Call the studio(201) 945-9566